DORSET, UK, September 2023 – Broadbench, a leading provider of expert financial advice for business owners, professionals and contractors, is proud to announce the launch of its exciting rebrand and new website.
Aimed at elevating user experience and reinforcing its distinctive brand identity, the new design style reflects Broadbench’s commitment to industry innovation and personalised customer support.
Just as Broadbench provides a unique service to its customers, the new style sets it apart from traditional financial advisers, ensuring the company stands out in the sea of generic offerings online. With a bold, dynamic colour palette, the design exudes confidence while maintaining a professional and approachable feel. Eschewing the industry’s preference for stock photography, the new website features a striking, modern illustrative style leveraging abstract and playful illustrations to tell stories and convey important information.
“Our new design style is a significant step forward in the Broadbench journey as we strive to deliver the best possible service to our valued clients,” said Tom Hitchcock, Broadbench’s founder. “We wanted our visual identity to mirror our dedication to providing expert and tailored advice while also representing our forward-thinking approach.”
Carefully chosen typography provides a timeless yet contemporary look to signify Broadbench’s stability in an ever-evolving industry, balancing boldness with readability to help keep customers informed. “We serve busy people seeking financial advice and information. They don’t have time for fluff,” added Tom Hitchcock. “This redesign ensures our content is clear, impactful and human-centred, and we are excited to see how it resonates with our customers and partners.”
Traditional financial services providers struggle to offer affordable products to business owners, professionals and contractors without a fixed salary, regardless of their overall income. As a result of special relationships with lenders and insurance providers that understand independent professionals, Broadbench finds its clients the best financial products based on their day rate and contract values.
Broadbench’s refreshed website and brand further reinforce its position as a leader in the industry, ready to embrace the future while staying true to its values and commitment to clients. A whole-of-market broker, Broadbench’s expert advisers are independent, unbiased and committed to ensuring this valuable sector is recognised and can access the same suite of products as their PAYE counterparts.
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